So irresistible!

Chunky was a quite well known cookie in the general market, a legend with irresistible taste.

How to make him fit right into Latino culture without losing his charisma? To launch in the Latino market, we introduced Chunky Roberto, the Don Juan of cookies, a soap opera heartthrob. He is irresistible and everybody wants a piece of him.

He made commercials, gave interviews, and he was all over the country meeting his fans. He even made it to People en Español Los 50 más Bellos Special Edition (The 50 most beautiful).