Creating a brand in health and wellness advertising to reach cultural diverse patients.
Prime Access was the only full-service advertising and marketing communication company with recognized and trusted expertise in both health care and multicultural markets.
We needed to refresh, reframe, relaunch a new brand identity to reflect its new vision and mission as a cultural catalyst for brands.
Brand mark
The idea was to create a visual widget to unite the healthcare component adding the human element representing the curiosity,. We combined two stars: the pharma star symbol and the asterisk/little star to denote our human thirst for more knowledge.
Brand elements
Star widget: Within a circle, off-centered, dynamic.
Hero font: Rounded, gentle, respectful.
PA Aquamarine: Bright, open, inviting.
Inviting Aquamarine
Inclusive Navy
Integrity Gray
Innovative Green
Intelligent Orange
Inspirational Magenta
